Paris, renowned for its fashion leadership, is once again at the forefront of innovation with the launch of the world’s first AI-powered circular fashion marketplace. This groundbreaking digital platform leverages advanced artificial intelligence to match secondhand garments and accessories with new owners, optimizing resale value, authenticity verification, and environmental impact—all in real time.

The marketplace’s AI engine analyzes trends, predicts demand, and provides dynamic pricing, making the resale process seamless for both consumers and professional sellers. Integrated sustainability metrics help users understand the ecological benefits of their purchases, supporting the EU’s green agenda and promoting responsible consumption. Industry experts believe that this initiative could reshape not only how we buy and sell fashion but also inspire similar models across other consumer sectors. For further insights, see the Business of Fashion’s coverage.